From cold calling to sales with personality.

You want to welcome more corporate clients from Germany in your hotel or location?

At MICE Sales Academy, I lead you to build a 4-step hybrid system in 120 days.

Maybe you know this …


Selling often feels intimidating, especially when tied to the pressure of generating revenue. Successful sales is about connecting with people, prioritizing their needs over pushing products. Authenticity matters more than relying solely on numbers and data.

At the MICE online Academy, we focus on human-to-human Sales, valuing individuality in both live and online interactions. Together, we’re creating a timely, sustainable MICE Sales strategy that’s easy to implement, recognizing the value of our limited time.

4 Pillars of an effective MICE Sales Strategy

Module 1: Your foundation
– MICE expertise
– Your target group
– The offer process
– Partner management
Module 2: Prices vs. positioning
– Group calculations
– Commission handling
– Meeting packages
– Exclusive rentals
Module 3: Sales from Human to Human
– Sales Mindset
– Social Selling (LinkedIn)
– Sales Conversations
– Networking Events
– Digital Events
– Market Entry
Module 4: Brand integration
– Definition of
– MICE Website
– Invitation Management
– Sustainability
Bonus: Crisis Management (Mindset Training)
I will accompany you on your way with live calls every 3 weeks in our MICE Community.

The English subtitles of the video should be activated at the bottom right, as the video was recorded in German.

You will get:

Short Video Modules

With expert interviews from Germany
Can be integrated into your own time management in your daily work.

Worksheets & Templates

Practical tasks for direct implementation.

Community Support

Accompanying support from the community and Stephanie Kubik in a closed LinkedIn group and live calls.

Permanent access to all content

Member area and bonus material: Recording of all live sessions for you and your successors in case you change companies.

LIVE Calls

Closed MICE community; mutual exchange & support among like-minded people.

Motivation booster

You will receive a surprise at the beginning of the course, which will remind you again and again of your authentic self in Sales.

We create breathtaking experiences in unique hotels & venues that will be remembered.


I would love to recommend the MICE Academy to any Sales-Expert who is passionate about Sales and wants to gain new insightes and knowledge about our fast moving markets. Being a part of the Academy and the valuable community that comes along with it, will ensure your team to be more confident during the entire communication with the client and the whole process or the request. It also gives you a deep understanding of where sales starts and that it is not over with the event being held or the proposal being send out. Regardless if you are new in the business or have been around many years, the programm is built for anyone. You can learn and grow in your very own pace while Stephanie is only just a call or a mail away in case of any questions you may have. The material will encourage you to rethink and develope own strategies in order to make it the perfect fit to your teams and company.

Elita Boldt,
Cluster Assistant Director of Sales at SCHLOSS Hotel Fleesensee


I have been in contact with Stephanie for a long time and am very happy to be a part of her MICE Academy. Just like for our boutique hotel Matador Lodges, individuality, quality and personality are Stephanie’s top priorities. I can recommend the Academy to anyone who wants to build a strong foundation in the business segment. Personally, I learn something new from lesson to lesson and especially look forward to the exchange with the community.

Laura Imdahl,
Assistant Hotel Manager bei Matador Lodges


I liked the MICE online Academy very much and Stephanie structured the different module steps logically and well. The good mix between practical exercises and theory was particularly positive. The academy is by no means “dry” and is always livened up by interactive participation. I can highly recommend the MICE Academy, especially to newcomers or career changers.

Stephanie Scheiwiller,
Director of Consulting & Marketing at Zurich Convention Center


The MICE academy is a contemporary solution in order to transfer all necessary knowledge to become a MICE expert. Stephanie accompanies each and every module, ensures the in-house progress and provides ideas to simplify the realization.  I got to know Stephanie as a very strong-minded person who really knows what she’s talking about and thus, I can recommend the academy to everyone who’s knew in the business or who likes to restructure the MICE department according to the newest standards.

Katharina Wiegert,
Management Assistant of the Bornmuehle

Who accompanies you on your sales journey?


Join Stephanie Kubik, a seasoned sales expert specializing in social selling, human-to-human sales events, and MICE community development in the DACH market. Amidst the 2020 tourism crisis, she founded a MICE sales agency for private and family-run hotels & venues, adapting to market changes. Stephanie now shares her insights through the MICE Academy.

At a glance:


– Hybrid one-year programme to become the MICE Sales Expert of the 21st century

– LIVE Calls in the MICE Community every 3 weeks

– Worksheets & templates

– Accompanying support and individual feedback for questions

– Members area & bonus material: recordings of all LIVE Calls, exclusive LinkedIn group, expert interviews

– Permanent access to the course material: even when changing employees

MICE community with industry friends


Who is the Academy for?

For all MICE sales people, whether junior, career changers or sales directors in the hotel industry or in location sales. Everyone takes out what he/she needs. Everyone finds what they are looking for and continues their training in line with the times.

What language is the Academy in?

English, as the international language of tourism.

Is each module tested with a test and is there a certificate at the end?
No, because a certain amount of personal responsibility must be brought along. The Academy is a framework provider. You have to put it into practice yourself in order to achieve the desired results and we will support you in doing so. We will gladly issue you a certificate at the end.
When do the LIVE Calls take place?
Always at different times, so that everyone can participate. Depending on the size of the group, we discuss this together in the community.
What if I cannot participate in the LIVE Calls?

The LIVE Calls will all be recorded and available in the MICE Community area.

How many accesses are included?
One access is included, which can be passed on to a successor, so that the program can be used as onboarding for every new MICE Sales employee. If additional accesses are needed, they cost € 500,- per person.
How can I continue to participate in LIVE Calls after the 4 months have passed?

With a monthly fee of € 190,- net, you can also participate regularly in the LIVE Calls after the first 4 months.

The MICE Academy is the right choice for you, if…


… you would like to continue your education in line with the times and have no desire for 0/8/15 training programs.

… you have little time for training, but want to bring your team in MICE Sales to the next level.

… you want to take a new look at your existing processes from a meta-level and optimize them.

… you want to enter or expand the German market.

… you want to network and exchange ideas with like-minded people internationally.

… you are tired of outdated sales methods.

… you want to get started in sales authentically and with personality.

YES, I want to become a part of the Community and take my sales know-how to the next level.